Earth Day Gifts / February 23, 2019 / Helena Ball
Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions like reducing environmental waste. Resurgence Even with progressive responsibility people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held but they weren t as widely attended or announced. In 1990 the original Earth Day coordinator Dennis Hayes organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day Hayes planned for a global celebration with participation from countries around the world.
The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin anthropologist Margaret Mead inventor-scientist Buckminister Fuller Japanese environmental scientist Y. Fukushima American senators U.N. President S.O. Adebo and UN Secretary-General Thant. In April of 1970 the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist Gaylord Nelson had actively toured the U.S. in the mid 1960 s with an environmental awareness agenda.
He promoted Earth Day to senators governors mayors and college campuses newspaper editors. In November 1969 he formally announced a nationwide environmental teach-in called Earth Day would be held in the spring of 1970. As the event became headline news the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office but with the public s overwhelming interest the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.