Earth Day Gifts / February 23, 2019 / Mara Beasley.
A study in California showed an interesting consumer reaction. Electric bills featured along with the numbers a smiling face on below-average usage and a frowning face on above-average bills. After that simple nudge the heavy users made cuts in consumption while the light users remained frugal. The same could be done with water bills in drought-plagued areas and desert developments. Mother s Day in India is celebrated at homes with as much reverence and gusto as anywhere else in the world. In India as a secular nation mothers and mother goddesses have been worshiped for generations.
Earth Day is Born In 1969 John McConnell promoted Earth Day as a global celebration of Earth s gifts. The equinox seemed fitting time as it was the mid-point of spring and autumn across the hemispheres. A peace activist McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday where the world celebrates Earth s wonders and gifts. On March 21 1970 cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world such as famine war and poverty.
Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions like reducing environmental waste. Resurgence Even with progressive responsibility people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held but they weren t as widely attended or announced. In 1990 the original Earth Day coordinator Dennis Hayes organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day Hayes planned for a global celebration with participation from countries around the world.
Their first major campaign focused on worldwide environmental crises the responsibility of mankind to solve them and a project to unite participants across the world. The event Earth Day Birthday formed as a global event to celebrate Mother Nature s gifts. Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities.
He promoted Earth Day to senators governors mayors and college campuses newspaper editors. In November 1969 he formally announced a nationwide environmental teach-in called Earth Day would be held in the spring of 1970. As the event became headline news the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office but with the public s overwhelming interest the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.