Valentines Greetings / January 6, 2019 / Imelda Chang
Visitors worldwide pay annual subscriptions to her site especially for ecards featuring her beloved chocolate Labrador-Springer spaniel mix Chudleigh. He stars in such Valentine offerings as "Special Delivery" in which the pooch watches with growing despondence as a bird pulls from a mailbox a flurry of cards none of them for him until another loving dog arrives carrying a personal Valentine card. Still other Lawson options include non-canine creations like "Bubble Bath" in which a playful bird pops the cork on a bottle of pink Champagne then splashes in the bubbly-filled glass; and "Valentine Waltz" featuring a procession of nine different flowers whole initials form the word "V-A-L-E-N-T-I-N-E" while the blossoms form heart. The effects are tasteful and unique with a typically British country charm.
In the United States St. Valentines Day is the second largest card giving holiday celebrated. Somewhere in the vicinity of 190 million lovers and friends greeting cards are sent each year. The holiday is said to come to us from ancient Roman Empire times when a priest who was forbidden to perform marriages for the young strapping healthy Roman soldiers defied Roman law and performed the marriages anyway. He was eventually caught and imprisoned and executed. Now thats romantic. Ever since the early 1700s Americans have been sending expression of friendship gratitude and love to those around them. In the early 1800s Esther A. Howland produced the first commercial Valentine greeting cards. And even though receiving a beautiful card is wonderful Americans have demonstrated by their purchases during this winter holiday that candy is still our sentiment of preference. Of all of the gifts and love notes exchanged on Valentines Day the most popular item is candy and for good reason.
Of course the field tends to be dominated in sheer numbers by the Internet presences of the longtime major card companies Hallmark and American Greetings. As you might expect Hallmarks electronic offerings are wide-ranging and diverse with an emphasis on heartwarming cuddly fun and humorous options that feel unfailingly familiar. The same goes for American Greetings also noteworthy for the creativity of such options as "Valentines Day Notes" which lets the sender click drag and assemble a personal fun message from a hodgepodge of romantic phrases much like those popular magnetic poetry kits on so many refrigerator doors. While both ecard websites offer a smattering of relatively simple free cards to send customers who want to deliver the best offerings have to pay for individual cards from Hallmark or a membership from American Greetings which might lead some to hesitate a moment and wonder if paying for e-greetings that feel slightly homogenized is really worth the money.