Earth Day Gifts / February 23, 2019 / Francisca Mccarty
Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions like reducing environmental waste. Resurgence Even with progressive responsibility people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held but they weren t as widely attended or announced. In 1990 the original Earth Day coordinator Dennis Hayes organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day Hayes planned for a global celebration with participation from countries around the world.
Approximately 20 million people celebrated the first Earth Day. In America participation was high in schools which ten thousand grade schools and high schools two thousand colleges participating. Amazing numbers considering the event started as a grassroots movement. Government Actions The strength of the Earth Day movement was clear to legislatures. Following Earth Day s success the U.S. government passed laws that targeted cleaner living. In 1970 The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.
In 1962 marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly Silent Spring became a hit. Americans cared and they wanted the facts. In 1968 the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.